by September 13, 2019
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Sweater weather is here, people, and that means waving farewell to #hotgirlsummer and preparing ourselves to cozy up in our favorite new-season knits. Not that we’re alone in our excitement over this idea: Dog mom, interior design extraordinaire, and style maven Jess Kirby tells us she’s gearing up for the season ahead by investing in pieces from Splendid. Kirby’s style has that whole cozy, chic Nancy Meyers–movie thing going on, so she’s clearly the one to turn to for seriously cute sweater con...
by October 5, 2019
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Welcome to shoe trend school. Here, we use our in-house Who What Wear intelligence team to suss out which shoe trends are passing with flying colors and those that are flunking out. If you follow a lot of fashion girls in your feed, sometimes it can seem like everyone is wearing a certain trend, when in reality it’s a select, high-profile group that has purchased a certain style (or have all been gifted by the same brand, but that’s another story for another time). To find out which shoe trends ...
by August 4, 2019
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SHADY LADY // RAY-BAN SUNGLASSES July 30, 2019 Thank you ShopStyle for sponsoring this post! If you’ve ever visited Atlantic-Pacific, you’ll know I have quite the love affair with sunglasses. Summer is in full swing, and no summer outfit is complete without the perfect ending accessory – a great pair of shades. Today, I am highlighting three of my favorite pairs of Ray-Ban sunglasses – a classic black, a tortoise shell brown, and an updated aviator. You can’t beat a classic. The ic...
by September 16, 2019
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We’ve been giving side eye to the age-old concept that beauty (or style) is pain for, well, ever. Because in no way should you ever sacrifice comfort and happiness for the sake of fashion. Can I get a YES? Great. Alas, even so, there are standard items—in the shoe department especially—that inherently come with a side of soreness.To be honest, you’re probably well-versed in some of the basic shoe trends that are bad for your feet (ahem, sky-high pumps). But what about the other classic shoes tha...
by September 18, 2019
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While Pati Dubroff is, indeed, the artist behind the amazing makeup looks frequently gracing the likes of Kate Bosworth, Margot Robbie, Julianne Moore, Priyanka Chopra, and more, Dubroff's impressive professional resume is hardly relegated to the "saved" archives of our Instagram feeds. Having fallen in love with the world of makeup at the age of 10, over the years, she's hustled her way up, though, and beyond makeup artist stardom. She's worked alongside editorial heavy hitters like Annie Leibo...
by September 11, 2019
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Welcome to Who What Wear's weekly rundown of the best celebrity beauty looks. Each week, we'll take you through our curated selection of the most enviable hair and makeup showings of the last seven days.This week's red carpets have been absolute fire. Between the Toronto International Film Festival premieres of Hustlers and Joker, the kickoff of New York Fashion Week, and Harpers Bazaar's annual Icons party, our favorite celebs had ample opportunities to pull out all the beauty stops for the ent...
by September 12, 2019
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The first two years that I lived in New York, I only bought secondhand clothes. Granted, they were nice enough, but I was living life on a budget. If having to shop so strategically taught me anything though, it's the fact that wearing expensive clothes and looking like I wore expensive clothes were two very different things. The key lay all in my accessories.Whether I was wearing jeans and a T-shirt or was heading somewhere with a black-tie dress code, I learned through my own trial and error t...
by September 25, 2019
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Let’s just get right down to business. When Shopbop has a massive sale, you stop everything and go. Yes? Glad we’re on the same page. Well, today is one of those special days because the fashion girl–favorite retailer just kicked off an exclusive Event of the Season sale.What does this mean for you? Starting today, September 25, through September 27, customers will receive 20% off orders under $500 and 25% off orders of $500 or more by using the code STOCKUP19 at checkout. Yes, this includes bot...
by September 25, 2019
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We interrupt your regularly scheduled morning latte to bring you this breaking news: Shopbop is having a major three-day sale with some of the coolest fall pieces up for grabs at up to 25% off. Okay, permission to take a breath and a sip. While there are plenty of insanely good finds to get your hands on during its Event of the Season sale, we particularly have our eyes on jeans. Because let’s face it: Denim can get pricey, and if you’re anything like us and rack up a lot of mileage on your deni...
by October 11, 2019
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The basic might be "boring," but the styling trick fashion girls are applying to it certainly is not. As of late, it seems like everyone on the map has been wearing classic button-down shirts with most of the bottom buttons completely undone. This not only shows off a little skin in an unexpected way but also varies the outfit's proportions in a forward way that looks good with pants and skirts alike. We first spotted this fresh styling technique during Copenhagen Fashion Week and watched it evo...
by September 26, 2019
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I’m a sucker for a good denim outfit. Make me pick between slim-leg jeans or [insert literally anything else here], and 99.9% of the time I’ll pick the jeans. The tried-and-true fabric has always been my secret weapon to looking sleek and put together, even on days when I really just want to be in sweats. Not that I’m the only one who feels this way: “Denim has a big spot in my heart and my closet,” says style-setter Jelena Cikoja, a native of Hamburg, Germany, who now calls New York City home. ...
by September 27, 2019
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Everyone has their go-to denim style or better yet, that one pair of jeans they wear nearly every day of the week. No matter how much you love said pair of jeans, come the fall and winter season, it's easy to get sick of them since you're likely wearing them with everything from sweaters to puffers and back again. This season, however, instead of letting your denim fatigue get the best of you, try out a pair of printed jeans because according to the world of Instagram and every major retailer, t...
by September 27, 2019
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When I’m not getting style inspiration from my co-workers’ amazing articles, you can find me scrolling through Instagram adding to my saved folder of really good looks from fashion girls. Someone who has regularly made it in is Danielle Bernstein, aka WeWoreWhat. Her style—classic with just the right amount of edge—has always inspired me, plus she’s perfected the whole mixing high and low thing, which I seriously appreciate (as does my bank account). So when I saw the fashion entrepreneur stylin...
by August 27, 2019
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It may sound like yet another beauty export from the land of all things chic, but the French manicure didn’t actually come from France at all. First dreamed up in the mid-‘70s by Orly founder Jeff Pink, this neutral look, with its clean lines and versatile palette, was actually tailor-made for Hollywood, and quickly became a staple. As decades passed, that staple grew stale and dated. But this classic look, with its Parisian-sounding name, is making a comeback in 2019—but, like most things being...
by August 27, 2019
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Pharrell Williams has just unveiled his new campaign for his latest adidas Originals capsule, called “Now Is Her Time”, and it’s a scroll-stopper. The headline image of the campaign features Pharrell surrounded by a tribe of incredibly diverse women and men clad in his latest designs for the brand. Far more than just one image, the entire campaign explores the theme of female empowerment, specifically in regards to representation and women’s rights. The extended tagline for the campaign reads, “...
by August 27, 2019
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And it walks the thin line between jawn and joke.
by August 27, 2019
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Above all else, regularly meeting amazing women within the beauty industry is the coolest, most inspiring part of my job as one of Who What Wear's beauty editors. Whether I'm meeting fellow beauty editors from other publications, world-renowned dermatologists, celebrity hairstylists, boundary-pushing makeup artists, or brand CEOs and founders, women, without question, are kicking some serious ass right now.It's an especially exciting time to be immersed in beauty, with new and exciting brands an...
by August 27, 2019
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Don't put it past New Yorkers to wear the heck out of all the latest trends, and don't put it past them to wear jeans every day either. This city is a hectic one, so sometimes throwing on the same pair of jeans you've worn for the last four days in a row is the only outfit your brain has time to assemble. According to the stylish New Yorkers below, that's more than alright so long as they're wearing the denim brands they are madly in love with. Curious what they are? We were too. Ahead, we got t...
by August 29, 2019
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Trust Me—Buy This is a monthly series where our market editor, Nicole Eshaghpour, makes her favorite real-life fashion finds shoppable for Who What Wear readers.In case you’re new to this, today I’ll be rounding up my favorite items of the moment with more of a personal spin than your usual shopping story. These special selects are the pieces I’ve been loving not only online but IRL too. With a little help from my shopping-focused Instagram account, @trustmebuythis, where I share my own snaps of...
by August 29, 2019
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It's pretty much a fact that nobody can resist a good affordable find—not even celebrities are immune. Celebrities do, on the other hand, have access to things we commoners could only dream of, so when they choose to wear an affordable find, it means it must be good. Recently I've noticed some of our favorite fashionable celebs wearing seriously cool under-$150 pieces—from Elsa Hosk's chic swimsuit to Emily Ratajkowski's pretty gold jewelry to Jasmine Tookes's perfect summer dress. Each of these...
by August 31, 2019
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With summer winding down, it's time to think seriously about getting that gym membership you've been thinking about signing up for. Because when the warm temps are gone, so are those comfortable outdoor workouts, where you can easily run, walk, bike, and more. Of course, fall is still a great time for those three-mile-long jogs, but when winter rolls around, it's not quite that easy to get the motivation to head out the door. Aside from offering a good space to get in your daily fitness goals, g...
by September 3, 2019
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First of all, if you read this headline and are thinking WTF is IPL?, let me back up for a second. IPL is a photo-rejuvenation treatment used to target a range of skin concerns from dark spots to redness and acne. IPL stands for intense pulsed light, meaning the treatment uses a variety of wavelengths of light instead of a laser.I've had many friends recommend IPL to me after having various skin issues treated, mostly to get rid of unwanted freckles and sun spots. As someone who suffers from ros...
by September 12, 2019
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As someone who was born in raised in Minnesota, went to college in Wisconsin, got my first job in San Francisco, and now resides and works in Los Angeles, I have absolutely zero business handing out NYC-geared beauty advice. That said, having been in the beauty industry for a little over two years now, I've met plenty of amazing East Coast editors who 100% do.Between walking, subway-ing (yes, I'm inventing this word), and dealing with all kinds of crazy weather and environmental conditions (snow...
by September 14, 2019
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Melissa Meyers is a Los Angeles–based influencer with a focus on beauty, style, travel, and wellness. Her blog, The Glow Girl, aims to empower women to embrace the best version of themselves, age gracefully, and cultivate a glow from the inside out. She also happens to be a 54-year-old with a passion for clean beauty. Below, hear from Meyers on her favorite natural skincare, makeup, and hair formulas. Plus, how she uses them in her daily routine.I find that as I approach my mid-50s, my skin and ...
by September 17, 2019
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Every makeup artist has their own beat. They're artists, after all. That said, there's a masterful set of makeup artists who have a reputation within the industry for creating the most glowing, dewiest, mesmerizing skin moments. Watching their tutorials and IG videos is deliciously addictive, and they've perfected the art of layering serums, creams, foundation, powders, and mists to incandescent levels of radiance that only make their celebrity clients all the more flawless. (Not entirely fair, ...
by September 24, 2019
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I never want to be that person at airport security. You know—the flustered traveler who slows down the line due to a lack of organization and what not. Basically my worst nightmare. While I’ve streamlined my process over the years (thanks in large part to TSA PreCheck), I noticed one hiccup recently that continued to slow me down…Yep, like many, I’ve always relied on a massive open tote bag as my carry-on. In my defense, the choice has made sense in theory. You can toss your entire life inside a...
by September 24, 2019
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As editors for Who What Wear, it’s part of our job to stay on the pulse of new brands that are bubbling up in the fashion world. There are plenty of exciting talents popping up all of the time and we love learning about them to share with readers. Curious to find out which cool fashion labels are catching the eyes of team Who What Wear, I asked our editors which on-the-rise brands they’re most excited about right now.Ahead, our editors are weighing in about the very best emerging brands to know ...
by September 25, 2019
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Illustrator, photographer, street style authority, writer, creative director, beauty lover, artist… Since bursting onto the scene with her blog just over 13 years ago, Garance Doré has established herself as the ultimate icon within the fashion industry. Prior to the blog, she worked as a freelance illustrator in her home country of France, and since she's built a worldwide community of loyal followers by way of her gorgeous artwork, witty yet bitingly relatable blog posts, and her own namesake ...
by September 26, 2019
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Trust Me—Buy This is a monthly series where our market editor, Nicole Eshaghpour, makes her favorite real-life fashion finds shoppable for Who What Wear readers.In case you’re new to this, today I’ll be rounding up my favorite items of the moment with more of a personal spin than your usual shopping story. These special selects are the pieces I’ve been loving not only online but IRL too. With a little help from my shopping-focused Instagram account, @trustmebuythis, where I share my own snaps of...
by September 27, 2019
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As I've gotten older, it's become increasingly important to me to save up for wardrobe investments as opposed to just buying every bright, shiny object that strikes my fancy. I finally acknowledged that said bright, shiny objects were keeping me from buying the quality things I had been wanting for a long time, and lately, I've been making it a point to diligently save my funds for items that are actually worth the splurge.So what makes an item worth the splurge, you ask? In a word, longevity. I...
by August 27, 2019
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Full, bouncy hair and lengthy lashes definitely occupy top spots on our beauty wish list. We're constantly researching the practices and products that influence growth for both, but achieving max hair and lash health is about as mysterious as attaining flawless skin. That's why we enlisted the help of our friend and one of the best dermatologists in Los Angeles, Nancy Samolitis, MD, co-founder and medical director of Facile, to answer our burning questions about giving our hair and lashes the be...
by August 29, 2019
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Clearly, Who What Wear editors love skinny jeans as much as the next person. We've broken down the best It girl–approved ways to wear them, the best brands to buy skinny jeans from, and how to wear them like celebrities. As ubiquitous as they are, however, they are far from the only denim option you need. As Nicole Kidman just proved, a sleek pair of wide-leg jeans are an absolute wardrobe essential—and might even convince you to hold off on your beloved skinny jeans that can feel restrictive on...
by October 3, 2019
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When people think about fashion, they might not consider it serious, but this billion-dollar industry isn’t frivolous. In fact, the fashion industry accounts for 1.8 million jobs in the United States alone, making its economic, environmental, and social impact truly astronomical. The industry’s influence isn’t just setting this season’s trends; it’s more than that. Fashion reflects the value society places on women and labor. Despite the fact that fashion is predominantly female, with a workforc...
by October 4, 2019
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It's no secret there are countless product launches from the best and buzziest beauty brands coming in hot at a daily and weekly cadence. Not surprisingly, if you're good about checking the new-arrivals section of your favorite beauty retailers, you'll regularly see a fresh crop of offerings that, quite honestly, can feel overwhelming. Just when you decide one new dry shampoo or tube of mascara is worth splurging on, there are four brand-new options the following day. It's like a game of whack-a...
by October 4, 2019
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We have a major newsflash for you: Platform boots are officially trending and might just become one of fall's biggest boot trends. The runways have dabbled with the style for a few seasons, but up until now, the boot trend hasn't really stuck. However, thanks to the stylish fashion month attendees and their game-changing street style moments, we have official confirmation that platform boots are here and taking over.For a fashion editor, there is no better feeling than watching a trend start to ...
by October 4, 2019
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October 31 is decidedly my holiday. I’m Who What Wear’s resident expert when it comes to chic Halloween costume ideas that do not require the purchase of anything particularly costume-y. My qualifications: I’ve been working in fashion for years, all of my style icons are delightfully OTT, plus I’m definitely the person you’d want on your team for any and every horror movie–themed trivia night.At first glance, what we have here are 24 truly excellent additions to any fall wardrobe. However, I can...
by October 5, 2019
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Ankle boots, jeans, and a sweater—sound familiar? It's most likely your trusty fall uniform. Believe it or not, there are actually other ways to style your jeans that don't involve a basic sweater and simple ankle boots, and this season, we think it's time to step outside the box and venture into oufit ideas like you never have before. With your favorite pair of jeans already on your body, there is a 90% chance you'll still feel comfortable in your new fall look even if you are stepping a little...
by October 6, 2019
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Fall is a busy season. The last thing you'll want to worry about when it arrives is what to wear for the various occasions that will present themselves. So we're here to help you plan ahead by stocking your wardrobe with the staples you'll wear on repeat. To do so, we looked to some stylish celebrities, all over age 40, who clearly have a closet full of the best basics money can buy.By the time you're in your 40s and beyond, you've probably had the time to figure out which pieces work for your l...
by October 7, 2019
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Welcome to the latest edition of a new series in which I'll test out a variety of items from different brands that you want to know about. I'll give you my honest take in my quest to find the best of the best for you, dear reader. WWW Reviews encompasses everything from trends to staples to fashion utility items and more—basically, anything and everything a fashion girl would want to know about. Next up: leggings.Aside from being the stretchy pants I wear to exercise, leggings weren't something ...
by October 14, 2019
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As a fashion market editor, I undoubtedly enjoy some job perks (travel, clothes, events… to name a few), but my favorite part of going into the office every day is the conversation among the editors, particularly when it comes to advice. I can’t tell you how many new brands I’ve learned about, the amount of fashion celebrity news I’ve kept up with, or even the number of cool new dinner spots I've discovered, all thanks to my colleagues. Another bonus is that I sit right behind the Who What Wear ...
by October 15, 2019
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Let's be honest—we all have outfits we look back on with a slight pang of regret. Hey, no one is perfect, and we've definitely held on to pieces a little too long or tried trends that didn't work out. But as we like to emphasize, the beauty of fashion mistakes is that there's always something we can learn from them, or at least from the people who notice them. To help clue us into some of the style mistakes fashion people tend to notice (and have admittedly made themselves), we tapped a few indu...
by August 29, 2019
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There's no denying it: Fall is coming. I don't know about you, but I'm counting down the days until I can get my limbs into the softest, coziest sweaters once the cool and crisp fall air hits my cheeks. On the hunt for some chic and affordable new sweaters to add to my arsenal (and get me in the When Harry Met Sally fall mood) I was pleasantly surprised to find some rather expensive-looking finds at none other than Amazon. It's not the first place I'd think of to purchase sweaters, but these 20 ...
by August 29, 2019
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The list of clothing items I "invest" in is slim (I'm more of a vintage bargain-hunter), but every year, just before fall, I do invest in new denim… no exceptions. After all, if I'm going to wear a piece nearly every day, it needs to be comfortable, durable, and flattering—three things that can be hard to come by on the bargain racks. Also, while I may forgo some of fall's louder trends (I'm looking at you, neon), I love trying out a new denim style.This fall, I'm excited to continue on the trad...
by August 30, 2019
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Hope you’re ready to throw it back to the 1970s when you reach for your denim this fall because wide-leg styles—think Farrah Fawcett—are definitely en vogue again. Of course, who doesn’t want a little retro inspiration when getting dressed in the morning? Especially with a high-waist, the wide-leg jean style is one of the most flattering out there, nipping in at the waist and visually lengthening your body like magic. Whether you pair yours with a simple white T-shirt, layer on the loose or scul...
by August 30, 2019
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We’ve long been admirers of fiery crimson locks; there’s just something about them that screams Old Hollywood glam. And with Halloween just around the corner, we figured why not take inspiration from some of the silver screen’s iconic red-headed actresses and characters alike? Whether you have naturally red locks or have been dying to try out that wig you’ve got tucked away in your closet, below you’ll find 10 fun, fierce, downright fiery Halloween costumes that center on red hair. From the Stra...
by August 31, 2019
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Chances are you've already seen a pair of Loeffler Randall shoes—you just might not have realized. The brand's bow-adorned block-heel mules have been a firm favorite among editors and influencers alike since last summer, and its '50s-inspired gingham sandals have been an equally big a hit in 2019.But how did this brand come to be? And what makes its shoes so covetable? Let us fill you in. While Loeffler Randall's meteoric rise seemed to peak in 2018, the Brooklyn-based label has been around much...
by September 3, 2019
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In case you haven't heard, lately, I've been in a bit of a wardrobe-cleanout mood. It all started earlier this month with my (beloved) denim drawer, and after realizing how good it feels to let go, now it's time to shift the focus onto my many pairs of shoes. After all, aside from my winter coats, the two categories take up the most real estate in my limited NYC closet by a landslide. Plus, with fall on the horizon, there's no better time to declutter and, of course, make space for some new purc...
by September 3, 2019
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From basic white T-shirts to trendy bikinis and the under-$40 beauty products worthy of A-list celebs, there are so many things I find myself sourcing from Amazon's endless stream of products. The fact that I can place an order for just about anything and have it land on my doorstep 48 hours later is, to me, a beautiful thing (love you, Amazon Prime). But I have to admit that I don't love scrolling through pages upon pages of seemingly random products to find one worthy of adding to cart—all tho...
by September 4, 2019
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Jennifer Lopez knows all those hours at the gym (and some good genes) have paid off in spades, and she knows what you've all been thinking: She's inexplicably ageless. While the rest of us were mourning the end of summer, Lopez was posing aboard a yacht in St. Tropez in a swimsuit emblazoned with the words "Forever Young" in gold letters. Could there be a more fitting phrase for the 50-year-old? Along with her signature oversize hoops and sunglasses, Lopez added a yellow cover-up to her high-cut...
by September 5, 2019
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There are lots of momentous (and well-documented occasions) in the British royal family, but we'd have to say that few are quite as cute as when one of the younger members embarks on their first day of school. In 2017, Prince William took Prince George solo when Kate Middleton was pregnant, but now the whole family (minus Prince Louis) is together this morning for what was Princess Charlotte's very first day of school and Prince George's return at Thomas's Battersea in London.While the kids look...
by September 5, 2019
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As a rule of thumb, if you're on a tight budget and you want your outfit to look polished and conceivably expensive, the easiest route to go is wearing neutrals. Black, brown, white, beige—you get the point. These versatile hues are the effortless go-tos that always get the job done. That being said, if you live for a splash of color, then this isn't exactly the most exhilarating advice one can receive. Don't fret just yet though. Thankfully, there's a spring color that not only looks consistent...
by September 10, 2019
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While it may be entirely un-British to laugh about anyone else’s style choices (we Brits are far too polite for that), I will say that as a Brit living in Los Angeles for over 12 years, I’ve picked up on certain American sartorial tendencies that I’ve found rather distinct and funny. I recall being taken aback on my first brunch date in Santa Monica where everyone looked like they had just stepped out of the gym (minus the sweat, of course). This is a far cry from the UK, where you'd never meet ...
by September 11, 2019
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It's likely that when you think about New York style, you think leather jacket, cool jeans, and a killer pair of boots. But I'm here to tell you it's not that simple. It's easy to pigeonhole a popular city's uniform into one key outfit, but the truth is New York is a place of individuality and creativity, so the outfits you see on the streets here are vast and chic. Every city has its fashion tropes. French girls are known for their chic simplicity, and L.A. girls are known for their obsession w...
by September 20, 2019
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We've all been there. You get invited to a last-minute Halloween party with an event description that says costumes are mandatory, and you're left scrambling for a costume to wear that isn't a cat. No disrespect to cats, but I have a feeling most of you have been there and done that. With no desire to brave the crowds that will inevitably fill every costume store for the entire month of October, you might find yourself searching through your apartment for any remnants of last year's costume only...
by September 21, 2019
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As a short girl myself, I’ve always found it challenging to find the right boots for my height and frame. Sure, I’d love to wear over-the-knee boots, but unless they have a high heel, there’s no way they’ll flatter my not-so-lengthy legs. Through my years of shopping and hunting for the perfect boots to add to my footwear collection, I’ve found the three key tips to ensure I’m buying the right boots for my height. To help out my fellow short-statured shoppers, today I’m sharing the three importa...
by September 21, 2019
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Meghan Markle has consistently proven that she's an extremely dedicated friend. Earlier this month, she flew to New York to support her pal Serena Williams in the U.S. Open final, and she recently included her designer friend Misha Nonoo in her new Smart Works capsule collection for charity. Now, Markle is supporting Nonoo in a different way by flying to Rome to attend her wedding. Of course, Prince Harry came along too—but no sign of baby Archie. Nonoo is marrying entrepreneur Michael Hess at t...
by September 24, 2019
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Something magical happens when I wear orange nail polish. Not just any kind of orange, though—it's a very specific, pumpkin-turmeric hybrid that apparently jumps right off my hands and into the eyeballs of friends and strangers, who are then powerless to throwing an "OMG, what color is that?" my way. It's a boost of color confidence I really need because aside from the occasional nail art moment, I tend to stick to pretty neutral nail polishes I know will complement my brown skin.This personal h...
by September 25, 2019
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It's hard not to imagine Jennifer Aniston's style without thinking about her iconic character from Friends, Rachel Green. However, from the late '90s until this day, the actress has always given a nod to her character's most coveted looks by subtly incorporating some of the biggest trends from back then into her personal style throughout the years.Whether it be spaghetti-strap ensembles, '90s slip dresses, strappy sandals, velvet pieces to nod to '90s grunge, or denim anything, you can see how G...
by September 26, 2019
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Leather (and its faux counterpart) is a big fat trend for fall. For F/W 19, designers like Bottega Veneta, Loewe, Ganni, and more, offered dozens of ideas on how to wear leather—there were leather separates, leather dresses, leather accessories, and full head-to-toe leather looks—but more than anything, we predict leather pants are the item everyone will choose. In fact, we're already seeing fashion prioritizing the luxurious-looking pants over their beloved jeans.We took it upon ourselves to de...
by October 2, 2019
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It's no secret that we're denim-obsessed over here. If you read Who What Wear on the daily, then you'll know just how far we go to find the "perfect" pair, from sourcing the best jeans on the internet to predicting the celebs who will wear them and even testing out the top sellers for ourselves. So you can imagine just how giddy we get at the thought of a pair of jeans that checks all of those boxes. Well, friends, that elusive pair exists, and Cameron Diaz is the latest celeb to wear it.Steppin...
by October 5, 2019
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Gwyneth Paltrow is no stranger to experimenting with trends, from velvet suits to sweat suits. Sure, she typically likes to keep it classic and sophisticated on the red carpet, but when she's attending more casual events, she lets likes to let loose—but in her signature way. Photographed at Jimmy Kimmel Live! in Los Angeles, Paltrow tried the trend that was all over the runway at Copenhagen Fashion Week: long, baggy shorts. In fact, when I interviewed Ganni Creative Director Ditte Reffstrup, she...
by October 8, 2019
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The more things change, the more things stay the same. Jennifer Lopez has worn the same boot trend for 18 years while Kate Middleton keeps bringing back her beloved shoes year after year. Meanwhile, Jennifer Aniston has stayed partial to trusty flip-flops. In fact, she's been wearing them consistently from 1999 all the way to today. While the shoes are sometimes controversial—are they appropriate for non-beach days or not?—you simply can't blame her for relying on the ultimate no-fuss, slip-on-a...
by October 8, 2019
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Maybe Anna Wintour is on to something. She doesn't have any personal social media accounts (that we know of), which leaves her fans always wanting more. So when she does cede to an interview, we cling to every word and eagerly take notes. Absence makes the heart grow fonder, right? Of course, the newest video for the Vogue series Go Ask Anna is no exception.One of Wintour's responses, in particular, struck us as particularly intriguing. When Wintour was asked about the top trends of the season, ...
by October 11, 2019
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The new season is here, and with it, an influx of fresh trends to try—and if you feel like you need help getting caught up, check out our definitive fall 2019 trend guide. But there are also a slew of "older" trends you should keep around for a while longer. Chiefly, snakeskin. That's right: The print that has infiltrated the closest of street stylers around the world is here to stay—in fact, it's more popular than ever.If you want to get in on the animal-print trend that won't quit but want to ...
by October 12, 2019
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If you love sweaters (and who doesn't, let's be real), this is your season. After that seemingly neverending summer, enjoy it. Embrace it. You've earned it. And if you've been shopping for fall like I have, you may have noticed some common themes among the offerings this year. One that I've definitely noticed is that among the affordable sweaters I've seen, the very best ones have one thing in common: statement sleeves.Blouson, puffy, mutton, voluminous—whatever you want to call them, big sleeve...
by October 14, 2019
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In the world of trends, things come and go. Recently, I’ve been thinking a lot about shoe trends since I’ve been trying to curate the pairs I have in my collection. One that I never hopped on board with is the flatform, which turns out is a good thing because it’s on its way out. I’ve been seeing the styles less and less, but it was confirmed for me when one Who What Wear editor recently reported that the trend was “slowly dying.”What to invest in instead? With my generally classic approach to s...
by October 14, 2019
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Alright, let's get one thing straight: Although there isn't technically a right or wrong way to wear jeans with sneakers (you do you), there are certain styles tend to look better together. We're not here to tell you what you can and can't wear; we're just here to offer up a bit of guidance if you, too, often find yourself staring at the mirror asking yourself, Does this look good?The most tried-and-true pant-and-shoe combo? Jeans and sneakers. It's equal parts comfy and cute, and it has risen i...
by October 15, 2019
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There are a lot of reasons to love Amal Clooney's style: her glamorous red carpet looks, her perfect wedding outfits, and her sophisticated off-duty wardrobe. Lately, though, I've been noticing that Clooney has been excelling in one specific department: pant outfits. If you're anything like me, trousers can be a bit intimidating and hard to get right. It's always so much easier to slip on a pair of jeans and call it a day.From work-ready pinstripe pants to made-for-partying colorful wide-leg ver...
by October 15, 2019
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Taylor Swift attended a Madonna concert in NYC last night and wore a cozy-looking Free People dress with trendy ankle boots for the occasion. Now that we're knee-deep in ankle-boot season and the end is nowhere in sight, I'm looking to amass as much outfit inspiration with the standby boots as I can manage. So thank you, Taylor Swift. This look is my next outfit goal. She chose a sweaterdress from Free People that looks insanely comfortable and paired it with epic lace-up ankle boots (a major fa...
by October 17, 2019
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If I did a quick scan of the outfits I wore over the last few years, there would undoubtedly be a few I regret. Guilty. The root of those “mishaps” almost always boils down to a styling issue I overlooked at the time. But that’s the thing about my fashion mistakes—if they never happened, I wouldn’t have learned from them enough to ultimately keep my ensembles feeling fresh and uniquely me. Because I’m always here to help (hey!), I’m sharing the five fashion “mistakes” I’ve made along the way, to...
by October 17, 2019
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If you were to rattle of a few of your go-to store, there’s a high chance Nordstrom would rank top on that list. And for good reason—the mega-retailer basically carries everything you need (basics, trend-forward items, and the like) all at a variety of price points. But what’s interesting is that many of the top-rated wardrobe staples (featured in the “sort by customer rating” filter) all actually happen to skew on the affordable end.That’s right: From the perfect straight-leg jeans to wear-ever...
by October 17, 2019
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We know we're not alone when we say that we could easily spend a large chunk of our salaries on skincare. Between the constant new launches and those OG holy grails, there are just too many opportunities to shop. As beauty editors, we're lucky enough to have access to the most luxurious products on the market, but we're well aware that it's not always feasible to shell out so much money on lotions and potions—especially on a polarizing product like eye cream.Some folks swear by the stuff for ref...
by August 27, 2019
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Back in June, Kim Kardashian West announced the launch of her newest business venture: a line of shapewear garments, which, at the time, was called KIMONO. As soon as the line was announced, the reality star received huge backlash from around the globe, namely being accused of cultural appropriation. Following the turmoil, West pulled the line and announced she would rebrand. And that she has. Kim took to Instagram today to announce the launch of SKIMS Solutionwear on September 10. “My fans and ...
by August 27, 2019
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It’s been 95 years since Disney was first created and the much-loved company is showing no signs of slowing down anytime soon. Across the weekend, Disney hosted its annual D23 Expo in Anaheim, California and brought with it a huge number of major announcements. Here are the key takeaways from this year’s event: ONE: Emma Stone was born to play Cruella de Vil  It was announced back in 2016 that Academy Award-winning actress Emma Stone would take on the role of the iconic Cruella de Vil in the liv...
by August 27, 2019
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Alexander Wang is teaming up with Bvlgari  US designer Alexander Wang has teamed up with luxury Italian accessories label Bvlgari as part of its “Serpenti Through The Eyes Of” series. For the collaboration, Wang has reimagined the brand’s classic Serpenti Forever handbag in six new designs (including a belt bag and a tote) in three distinct colours: black, mint green and white. Hailey Bieber is the face of the campaign, and the collection launches on September 7. View this post o...
by August 27, 2019
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Earlier this week, style icon and model Gigi Hadid stepped out in New York wearing a powerhouse, ’80s-inspired look that’s had everyone screenshotting and saving to favourites. And it turns out her bike shorts are available to buy right here in Canada, right now. Gigi sported the Atmosphere Short from well-loved Canadian label Aritzia. The shorts are part of the brand’s streetwear focused offering, Tna, and retail for just $38. They’re available in regular black, reflective black, dark cocoa and...
by August 27, 2019
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ORIGINAL (20.08): The Duke and Duchess of Sussex’s famous friends have rallied around them in a very public show of support in the past 24 hours following media reports of excessive carbon output on flights in the past week.  Across the weekend it was reported that Harry, Meghan and baby Archie took a private jet to Nice last week to celebrate Meghan’s 38th birthday. It was also suggested that the pair took another private jet to and from Ibiza in the same 11-day period. As a result, many media ...
by August 27, 2019
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Soft, hydrated skin doesn’t have to be complicated. Cult favourite K-beauty brand Laneige has created a combination product that gets you there in just one step. We’ve partnered up to bring you three giveaway opportunities. Once a month, between August 6th and October 31st, we will be giving away a bottle of the new Cream Skin Toner & Moisturizer to one lucky winner. In order to enter for a chance to win, follow @fashioncanada and @laneigeca on Instagram, ‘like’ our FASHION x Laneige Cream Skin ...
by August 27, 2019
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Jim Moore, the man responsible for some of the most iconic photos in GQ history, shares a few epic behind-the-scenes stories.
by August 27, 2019
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Kobe's got a holiday—and a pretty slick set of new Undefeated kicks.
by August 27, 2019
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Everything from stellar outerwear to hanging lanterns.
by August 27, 2019
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Meanwhile, Henry Golding and Ben Simmons wear ultimate classics.
by August 27, 2019
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If you’re looking to give your workouts a little boost (or simply trial the latest in CBD innovation), Acabada’s new range of CBD-infused activewear is for you. Billed as the world’s first and only CBD-infused activewear brand, Acabada has launched a 12-piece collection, called ProActiveWear, that includes leggings, a jumpsuit, sports bras, bike shorts and more. The pieces are made “using high-performance fabrics that are strategically infused with up to 25 grams of zero-THC, lab-certified, 99.9...
by August 27, 2019
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On Jimi Hendrix, hippie style, and an entire generation that rejected consumerism.
by August 27, 2019
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It's a strategy that Netflix used—and now Farfetch ability to home cook its own hyped brands.
by August 27, 2019
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Lingerie trends come and go (trust us, we know—we've written about plenty of them), but lingerie staples never die. One of those staple styles, in particular, clearly shows no signs of fading. According to fashion and retail technology company Edited, shapewear is exponentially rising in popularity. Compared to other lingerie styles, it may be considered "boring," but the number of new shapewear arrivals on the market increased by 143% in 2018, compared to 2017. That's a lot, folks. Edited noted...
by August 27, 2019
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Calling all short women: Look no further for the best style advice for your figure. You’re short and proud—but maybe you don’t want to accentuate the height factor. To revisit a few things, we’ve already written on the trends to avoid and which ones to the wear instead, plus shown you our favorite brands that carry petite sizes. Today, though, we’re compiling all our collective style knowledge to bring you our guidebook for looking your best.To help you solve any stature-related style issues, we...
by August 27, 2019
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There’s nothing that gets the Who What Wear team more excited than finding a luxuriously chic item at an amazingly affordable price. With a new season just around the corner, these budget-friendly finds are a welcome addition to our wardrobes while we’re adding fall items to our carts. From mock-croc bags to leather separates and silky tie-neck blouses, many of the biggest fall trends are inherently expensive-looking, and luckily for us, there are plenty of cost-effective options to nail the tre...
by August 27, 2019
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As Who What Wear fashion editors, it’s our job to be in the know about the coolest brands of the moment and we’re regularly placing bets on which ones are about to take the industry by storm. We’re constantly meeting with the designers behind just-launched labels, saving screenshots from Instagram about labels that excite us, and chatting at the office about the new labels we’re wearing IRL. So what are the up and coming brands we can’t stop talking about right now?From the shoes that will be ev...
by August 27, 2019
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Beauty guru Huda Kattan has just revealed the next product in her ever-expanding beauty Huda Beauty range — and it’s a doozy. Taking to Instagram, Dubai-based Kattan introduced Huda Beauty Life Liner, a brand new eyeliner that might just be the eyeliner to end all eyeliners. Three years in the making, the matte black liner’s most impressive claim is a whopping 48 hours of wear. According to the brand’s website, the product is also “waterproof, smudge proof and completely fade proof.” To create t...
by August 27, 2019
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One minute we’re sunbathing in 85-degree weather; the next we’re shopping for over-the-knee fall boots. The new season is creeping up on us faster than we can refresh our Insta feed, and while we’re currently still basking in the sun, our favorite retailers are already dropping fall shoes. Nothing transitions us into a new season quite like a chic new pair of shoes, and autumn's lineup does not disappoint. From lace-up boots to square-toe sandals and mock-croc styles, there’s a shoe trend to sui...
by August 27, 2019
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With fall on the horizon, there are plenty of cool fashion trends that are about to take over for the season ahead. Among them, many new It items that are poised to be the most popular fall fashion items next month. Yep, there are plenty of buzzy new pieces that will emerge everywhere on the street style scene at fashion month and on our Instagram feeds as insiders add them to their wardrobes. Many of the pieces are already dropping at retailers, so I was eager to see them in person and try them...
by August 27, 2019
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As sad as it is to say so long to summer, fall brings its own set of things to look forward to—especially for the fashion-minded. The cooler weather calls for more layering, investing in statement jackets, and figuring out fresh ways to style the season's newest pieces. But while we embrace autumn—and its broader range of sartorial possibilities—that doesn't mean we completely abandon everything we loved about summer, namely some staple pieces that can work their way into our fall wardrobes with...
by August 27, 2019
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Don't get us wrong—we'll protect (and continue to wear) our collection of signature fall nail colors for the rest of our days. Brooding cult-classic shades of burgundy, purple, navy, and rich emerald never go out of style and meld nicely with plummeting temperatures and our re-emerging sweater collection. But, in all honesty, said fall nail colors are 150% predictable. With all of our favorite nail polish brands debuting crisp new colors and collections for the fall season, why not expand our fi...
by August 27, 2019
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What's an outfit faux pas that has been drilled into your mind ever since you can remember? For me, there's the old adage about not wearing white after Labor Day and the one that forbids you to wear socks with sandals. When it comes to the latter, Sophie Turner is all about bucking tradition. Photographed in New York City, Turner actually made the so-called outfit mistake look cool and effortless.I always think of athletes wearing socks and sandals with baggy basketball shorts, but Turner paired...
by August 27, 2019
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I recently moved to New York after a seven-year stint in Los Angeles, which means 2019 is the first time in a long time that I've actually gotten the real fall experience (insert all the happy-face emojis here). And while I will 100% be that annoying person who refuses to shut up about the leaves changing colors, what I'm most looking forward to is having an excuse to upgrade my cold-weather wardrobe.So what's on my fall essentials list? Tons of denim, boots, and work-friendly closed-toe shoe st...
by August 27, 2019
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A blue jean jacket will forever be a staple in your wardrobe. You can wear it year-round, layer it over practically everything, and pull it out for nearly every occasion, whether it's an early morning brunch, a day of shopping, or a fall tailgate. Sometimes, however, a blue jean jacket can end up feeling a bit too casual.That's where a black denim jacket comes into play. It's an autumn- and winter-ready layering piece that's dressier and edgier than its blue-hued cousin. Case in point: the below...
by August 27, 2019
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It's Wednesday, which means it's time for our weekly installment of new arrivals. In case you're unfamiliar, every week I search high and low to find the best in designer and fast-fashion pieces—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you’re going to buy something, why not beat everyone else to it?Per usual, there was a lot to love this week on all our favorite shopping sites. From bags and shoes to sweaters, tops, and dresses, not on...
by August 27, 2019
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Notice how we put the word "boring" in quotation marks. That was on purpose. Because when it comes down to it, we don't think there's any item that's actually boring. Some might call an item boring, but we'll call it foundational. Some might call it basic, but we'll call it a necessity. Our fashion philosophy goes like this: Staples are the best investments because they allow us to build an outfit from the bottom up. Historically speaking, there's nothing that pairs better with most "boring" fas...
by August 27, 2019
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While grandma dressing is certainly nothing new, there are particular grandma trends that come and go every year. Each season brings a new set of trends that can most likely be found buried in your grandma's closet because fashion is cyclical and what's old is new again faster than you can blink. We already brought you the ones that were blowing up for summer, so today we're here to touch on the retro trends that fashion girls will be clamoring for come September. From the colored jewelry you sw...
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